Catégorie Style Stories bracelet-Love-Cartier-Une-Libanaise-Paris

The LOVE bracelet by Cartier

In a time of over-consommation, where every season new it-bags, watches and perfumes are released, ready to wear collections are multiplied (cruise, pre-collection, runway…) and where there is a new hot spot restaurant that opens every other month, I found it pertinent to jump into the world and history of these irresitibles and iconics through this column “the iconics”.


The history of the bracelet Love, best-seller of the famous French house of jewelry Cartier, began in Italy and ends in New York.

In the early 1960s, Aldo Cipullo, from a family of Florentine jewelry designers, left his native Tuscany to settle in New York in order to discover his revolutionary style on the other side of the Atlantic. It is done in 1969 when he is noticed by a jeweler not American but French, Cartier who hires him.  

We are then in a full “peace and love” period and Cartier wants to create a jewel in the air of time, tribute to love.

Cipullo then imagines the female bracelet Love, symbol of the force of love uniting a couple, which is composed of two parts that only a gold screwdriver, also supplied by Cartier, can assemble.

The bracelet is spotted on the greatest stars of the time, including the wrist of the gorgeous Liz Taylor as famous for her film and marital career as for her love of jewelry, which immediately contributes to her success.

Many variations will then emerge (rings, pendants …), but if it is necessary to remember one it is the male version of the bracelet that will allow the lovers of the whole world to prove their mutual attachment. Who would dare to contradict Rémi Coelho (quoting Jean Cocteau) “there is no love, there are only proofs of love? “

Contributor photos : Alexia Maggioni 

Directed by Samar Seraqui de Buttafoco 

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